There’s nothing in the world like the beauty of healthy hair. Its vitality, color and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do.
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Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Brilliant Tone Violet Smoothing Foam
Keep hair on tone in between salon visits!
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