On the border between Umbria and Tuscany stands Villa Lodola, surrounded by olive trees and 20 hectares of land converted to organic farming since 2006. From a commitment to sustainable development comes a line of organic cosmetics studied and designed to taking care of beauty and health of hair and body in harmony with nature and the environment. The Villa Lodola products are Eco Bio Cosmetics certified by ICEA. In cultivation they don’t use synthetic chemicals, or GMOs, but the crop protection is provided either in advance, either by selecting species resistant to disease and intervening with ecological farming techniques. Part of the land converted to organic farming was reserved for Medicinal Plants Research Centre for Cosmetics Villa Lodola. It is here that they select the different medicinal plants which then are used as key ingredients in their cosmetic line.